Introducing the Christian Dior Secret Garden campaign starring Rihanna, a modern muse. In this, ...

May 18, 2015

Introducing the Christian Dior Secret Garden campaign starring Rihanna, a modern muse. In this, the Secret  Garden’s  fourth  chapter,  the  château  and  gardens  take  on  a particular  ambiance. On  the grand staircase, Rihanna seems to have stepped straight out of  a  dream;  she wanders through the Salons of the Gods and dances in the Hall  of  Mirrors.  Then day breaks over the Latona Fountain and the embroidered grounds,  whose  landscaping  and extreme refinement recall the delicacy of the  haute  couture  dress  named  after  this part of the garden. The Dior spot features  a  song called «Only If For a Night», the intro to Rihanna’s 8th studio album.

Posing in the chateau and gardens  of  Versailles,  Rihanna  is once again captured by Steven Klein’s lens for the ad campaign following the film. In this mysterious atmosphere, the moon’s beams highlight the details of  the  collection: the closure and metallic cannage of a Diorama bag, the silvered  sequins  of  a  dress,  the  finely  worked Tribale earrings, the spangles  speckling  a  little veil. A host of futuristic sparkles contrast and  reflect  in  the  chateau’s mirrors and gilding, creating an enigmatic dialogue   between   18th-century   refinement  and  the  attitude  of  the contemporary Dior woman. The with director of photography Larry Smith, Rihanna is styled by Mel Ottenberg with makeup by Stéphane Marais and hair by Yusef Williams.

The  film  Secret  Garden  IV  presents the Esprit Dior collection that was shown  in  Tokyo in December 2014. More than a backdrop, Tokyo was also the source   of   inspiration:   patches  with  angular  cut-outs,  contrasting stitching, short skirts and sequined tops reprised the manga aesthetic.

In spring 2012 the house of Dior presented Secret Garden, a first film shot at the Château de Versailles by Inez van Lamsweerde and Vinoodh Matadin. In that  majestic  setting,  the  model  Daria  Strokous  appeared wearing the pre-autumn 2012 collection. The following year, the same team returned for Secret  Garden  II,  this time unveiling another side of Versailles and the Queen’s Hamlet in a dreamlike, evanescent manner. Then, in a third chapter, in  2014, Versailles appeared in a more intimate light as the film explored a  succession  of salons and private apartments; the gardens revealed their secret  passageways.E ach  year,  the  château and its domain offer up a new facet   of  their  personality  that  resonates  with  that  season’s  Dior collections.


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