The year 2015 is the 50th anniversary of Fendi‘s presence in Japan. On the occasion of the 50th anniversary, the brand is pleased to announce the exclusive Fendi Peekaboo project for Japan in collaboration with iconic people, a charity initiative to raise funds for Tokyo University of The Arts.

This initiative involves a special group of 5 unique personalities, who exemplify Japan’s creative and innovating spirit, invited by Fendi to personalize their own Peekaboo bag, thus allowing for a completely “one of a kind” and fully interpreted creation. These special bags can be purchased through the silent auction, and all profits from the auction will be donated to the Tokyo University of the Arts to help nurture future leaders in the fields of art, design and music.

The charity auction which provides the exclusive opportunity to bid for the unique Peekaboo is held from the 20th April to the 20th May online at

Watch the video to discover the creative process behind the making of the Fendi Peekaboo bags customized by Mao Inoue, Anna Dello Russo, Fuyuko Matsui, Hiroko Takahashi and Ryohei Miyata.