H.Stern will open a pop-up shop in the SoHo neighborhood in downtown New York as it continues the remodeling process of its Fifth Avenue flagship — which has temporarily closed for the renovation. The pop-up, located at 104 Greene Street, will be in operation through July.
Roberto Stern, the jewelry firm’s Creative Director and Chief Executive Officer, said of the space: “We find that it’s a nice neighborhood, it’s also good a way to experiment.”
There also are Plexiglas visuals arranged on the walls of the 1,800 square-foot store that display the H. Stern creative process, highlighting partnerships between the brand and Brazilian architect Oscar Niemeyer and dance troupe Grupo Corpo. “The design concept of the new pop-up boutique is inspired by an art gallery and we thought that the aesthetic aligned well with the SoHo neighborhood,” said H.Stern Creative Director.
Collections carried in the pop-up shop include Stars, Fluid Gold, Moonlight and Copernicus, among others.
H.Stern’s Fifth Avenue location will reopen early this Summer, in time for the brand to kick off celebratory plans for its 70th anniversary.