AERIN NEW ROSE DE GRASSE FRAGRANCEAerin introduces Rose de Grasse, the first fragrance of the Premier Collection- a luxurious olfactive celebration of the most rare, expensive and artisanal perfumery ingredients re-imagined through the lens of Aerin’s style and creativity. A modern interpretation of Aerin’s signature flower, the rose, Aerin Rose de Grasse celebrates this timeless symbol of beauty and femininity.

“I’ve always been inspired by the timeless beauty of roses Rose de Grasse represents the most rare and special of these flowers,” said Creative Director Aerin Lauder.

Aerin Rose de Grasse opens with the delicate luminosity of Ambrette Seeds which imparts a silky, compelling warmth to a sheer veil of translucent florals blended with a Watery Accord for modern clarity and dewy fluidity that sparkles throughout.

Renowned for its spectacular, hundred-petal blooms, this rare and precious elixir evokes a modern floral scent that is clean and lush Considered to be one of the most luxurious ingredients, Rose Otto Bulgarian is extracted from the dark red roses of Bulgaria and Turkey – the oil infuses a sense of mystery and sensuality that is deep and rich. The third rose, Rose Absolute, is distilled from Turkish roses and lends the velvety caress of petals that delivers a soft aura with new vitality. The fragrance is further polished with the softness of Violet Wood, the sheer woodiness of Ambrox and the soft warmth of Musk.

The signature Aerin fragrance bottle is transformed into a white satin, porcelain-like design and adorned with a braided golden ribbon and golden cap. The fragrance name is engraved on a golden plaque. The elegant bottle is housed in a custom designed display box that features an embossed signature Aerin for Lee Jofa print- “Noyak.” Inspired by English Crewel work, the beautiful design is a monochromatic Jacobean tree of life pattern featuring feminine elements of the butterflies and flowers embroidered on linen.

The new fragrance retails for $185 and is available at select retailers, and