SANDRO X REEBOK CLASSIC CAPSULE COLLECTION FILM
Reebok Classic has teamed up with Parisian accessible luxury brand Sandro on an inaugural ...
January 30, 2015
Reebok Classic has teamed up with Parisian accessible luxury brand Sandro on an inaugural capsule collection for Spring 2015. The collection centers on Reebok Classic’s iconic InstaPump Fury, fusing the distinct but complementary design attitudes of the brands to create two limited edition styles for both men and women. The collection’s simple yet bold aesthetic, features strong lines and first-class design details.
For women, the spirit of clubbing inspired the Black/Major Purple InstaPump Fury, looking to the ‘70s for inspiration in a modern and minimal way with delicate details, subtle color blocks and a luxe material finish. The White/Wicked blue women’s InstaPump Fury fuses a sporty feel with an edge of both femininity and luxury. The theme is further embellished by bright red and yellow color infusions for a subtle ‘90s feel.
The men’s collection draws inspiration from the 90’s, capturing the retro futurism and technical achievement that revolutionized the sneaker world with InstaPump Fury’s introduction. Each shoe has a sportswear foundation and structured silhouette, which is refined though simplicity of design and the use of premium materials to produce a daring yet elegant design.
Evelyne Chetrite, Founder and Creative Director of Sandro says: “I am thrilled to work with Reebok on this exciting collaboration. I believe that it’s the perfect mix for our customers: the contrast between street style and femininity.
The Sandro motto is to feel comfortable in what you wear but still with a chic and cool attitude. In that way the Fury adds an offbeat detail to the Sandro silhouette. The result is a functional look that is both bold and modern.”
The Sandro x Reebok Classic collection will be available as of February 12th in a selection of Sandro Stores worldwide and Reebok.com