The French designer has cast model Natasha Poly to appear in the Isabel Marant Spring 2015 ad campaign that telegraphs the brand’s more dynamic side. “The inspiration for the spring-summer show was something tribal, but not in the literal sense. And so for the campaign, we wanted to show a very modern and urban girl, but also to get across her savage attitude,” Marant told WWD. Dressed in an oversize, belted jacket, a printed miniskirt and Spartan leather sandals — a must-have next season — Poly is seen playing her bellicose part with humor.
“She’s a warrior, but she’s also fun. It’s not supposed to be so serious,” explained the designer. “Natasha has a lot of different characters and we knew she would play the game. She is also not as [branded] as the other girls,” said Isabel Marant. The model’s look was also adventurous and animal-like, with her striking makeup done by Lisa Butler and hair pinned up by Didier Malige.
The campaign, which is to appear in the February issues of French Vogue, British Harper’s Bazaar and Elle, before breaking in the March issues of Elle US and Interview magazine, was photographed by Inez & Vinoodh under the creative direction of Atelier Franck Durand.