Since making her 2011 London Fashion Week debut, Simone Rocha, one of the industry’s fastest rising stars and winner of the merging womenswear designer at the 2013 British Fashion Awards, has been impressively building a name for herself and her brand’s strong, modern, romantic aesthetic. J Brand x Simone Rocha marks the first collaboration with J Brand and the London-based designer and her fist venture into denim.
The 14-piece, shape and volume defined collection is comprised of 7 striking monochromatic silhouettes. Offers in various denim styles, including slim and boy-fit jeans, a jacket, dress and skirt, each piece is embellished with modern feminine ruffle details.
The collection combines both the Simone Rocha aesthetic with J Brand’s denim expertise.