Michael Kors just debuted #InstaKors, making their Instagram shoppable to followers. After signing up on MichaelKors.com, with an email address and your Instagram handle, users can then shop the brand’s Instagram. In order to turn the cult-favorite app e-commerce, users have to double click an Instagram with the #InstaKors hashtag and an email will be sent through with the direct shopping link featured in the photo.

Michael Kors spoke out about the brand’s latest foray into the tech world, “I’ve said it before, but we really do live in a selfie world,” says Michael Kors. “Everyone is on Instagram. It’s inspirational, aspirational, and now, with #InstaKors, it’s attainable. If fashion is a reflection of the world we live in, Instagram is the three-way mirror.”

Although #InstaKors still won’t be a one-click shopping feature on Instagram, it will be an effective way to get ahead on all holiday shopping while scrolling the Instagram feed.