The Burberry ‘From London with Love’ festive campaign is inspired by the golden age of cinematic musicals. It tells the tale of a young couple falling in love, against a theatrical backdrop of London.
Romeo Beckham is starring in the film alongside British models and dancers Hannah Dodds and Anders Hayward.
“This Festive campaign celebrates everything we love about Burberry: the trench coat, the cashmere scarf, the amazing music, the English weather and working with talented people,” says Christopher Bailey, Burberry Chief Creative and Chief Executive Officer, who directed the film. “And it’s still a great joy working with Romeo – he has charm, style and… a great energy.”
The film is set against a theater backdrop in London and features over 50 dancers in a performance inspired by the golden age of film musicals. The soundtrack was composed by British musician Ed Harcourt at the Abbey Road Studios.
“After travelling to the Far East and performing a waltz for umbrellas (‘You Can’t Stop The Rain’), Burberry invited me to compose another epic song for them. Written late one night, the resulting track is sort of a battle cry.” said Harcourt exclusively to Vogue.it.
The campaign kicks off concurrently with the launch in stores and at Burberry.com of all the Burberry gifts Festive products , offering the most personalized and custom-made collection by the brand to date.