MICHAEL KORS NEW POWERCASE COLLECTION
In November, Michael Kors will be launching a collection of phone-charging cases, earbuds and ...
November 4, 2014
In November, Michael Kors will be launching a collection of phone-charging cases, earbuds and two chargers that are designed to resemble women’s cosmetics, as in a lipstick and a compact case.
“The men and women who I design for are constantly on the go,” Kors said. “They live full lives, and they need their phones to work from morning until night, breakfast to boardroom, on business trips and vacation.”
The Kors-designed PowerCase, for example, features a built-in battery that provides up to 100 percent extra battery power. Kors also collaborated with Duracell and designed seven Duracell Powermat kits for the iPhone 5s/5. Versions of the mat for the iPhone 6 are expected to be launched early next year.
The items will be priced from $58 for the lipstick charger to $140 for the Powermat kit, and will launch this month at the designer’s stores as well as MichaelKors.com.
“Whether you’re a technophile or a technophobe, the beauty of this technology is that it is so easy,” the designer said. “In this fast world, which is only getting faster, you never want your phone to die.”
Kors is joining a growing number of designers who are flirting with technology. Earlier this year, Tory Burch introduced a collection of bracelets for Fitbit, and Rebecca Minkoff designed tech-enabled jewelry. Ralph Lauren introduced a smart shirt at the U.S. Open, and Diane von Furstenberg collaborated with Google Glass on optical and sunglasses.