Designer Tomas Maier quietly opened a boutique on the Upper East Side, his first in Manhattan, ...

October 27, 2014

Designer Tomas Maier quietly opened a boutique on the Upper East Side, his first in Manhattan, at 956 Madison Avenue between 75th and 76th streets. It showcases the designer’s expanded collection, which includes an enhanced assortment of women’s and men’s ready-to-wear as well as accessories, many created in partnership with longtime friends and collaborators of Maier.

“We wanted to open here for a long time,” Maier said to WWD. “In all the three stores we have had [Palm Beach, East Hampton and Miami, which has closed], we always had New York clients, so it was important to have a store in the city. Thanks to our joint venture, we are now able to do this.”

The venue, featuring 2,800 square feet of selling space, was previously occupied by the DeLorenzo Gallery. The interior is modern yet warm, with oak display tables. Maier was keen to preserve many of the unit’s original elements.

The two-story space, which comprises the main floor and a mezzanine, features the entire lifestyle concept. The ground floor is focused on wearable and home accessories, including a wall of one-of-a-kind rope mirrors, which can be custom-ordered, created by Paris-based Christian Astuguevieille. In addition to handbags and shoes, there are elegant semiprecious earrings from Osanna Visconti, the designer’s close friend, as well as bold semiprecious beaded necklaces by Florian and hats by Mühlbauer, both from Vienna. There is also a display of Diptyque candles in three scents, each created in collaboration with the designer.

Maier is always interested in ways to bring logic to luxury: The interior, which he designed, has central wood cabinets to store merchandise and inset glass vitrines to show off the goods.

While this is Maier’s first opening since the Kering deal, there are more in the pipeline. He will open a shop-in-shop at Harrods in January and a second Manhattan store, located on Bleecker Street in the West Village, in April. The designer also plans to return to Miami next year.


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