MISSONI FALL 2014 AD CAMPAIGN

MISSONI FALL 2014 AD CAMPAIGN

Staring model Joan Smalls and Justin Barnhill, the Viviane Sassen-lensed snaps transport the ...

July 17, 2014

Staring model Joan Smalls and Justin Barnhill, the Viviane Sassen-lensed snaps transport the Missoni geometric Fall 2014 wares into a dreamlike, futuristic landscape.

“[Smalls] is one of the most famous and adored models of this moment, and she perfectly embodies the spirit of this collection. With her beautiful complexion, intensity and strong, contemporary attitude, she seemed to me the ideal protagonist of this campaign, one that puts together past and future, memory and sci-fi and reality and fantasy,” Angela Missoni told Style.com.

Shot at an archeological site, the photographs, as well as a film, feature colorful cutouts that lend the imagery a playful, almost cartoonish feel.

“It’s an imaginary world, one thousand years forward, and a surreal and humorous setting comprised of ancient ruins, bright vivid color, metallic shades, sharp geometric patterns, and robotic futuristic creatures—an ideal frame for Missoni’s contemporary and stylish woman,” said Missoni.

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