A first look at Saint Laurent‘s Fall 2014 ad campaign reveals new face Valery Kaufman as the star. The Russian model was photographed by the house’s creative director Hedi Slimane for the advertisements in his signature rock and roll glam style.

The Muscovite appears in three images, featuring black leather jackets, a classic dress with oversized buttons, a white collar and cuffs and a mini-dress complete with a sequined jacket and elongated silhouette.

Shot in black and white – a Slimane signature – the images are quite glamorous, which is a departure from Slimane’s previous grungier work. With makeup by Aaron de Mey and hair by Dider Malige, Kaufman looks polished and put-together.