LANCÔME NOUVELLE VAGUE PROJECT

LANCÔME NOUVELLE VAGUE PROJECT

In their latest project entitled Nouvelle Vague by Lancôme, the L’Oréal-owned label called on ...

July 15, 2014

In their latest project entitled Nouvelle Vague by Lancôme, the L’Oréal-owned label called on three Paris-based designers to each create a couture makeup bag. The designers, Simon Porte Jacquemus, Alexandre Vauthier and Yiqing Yin, were tasked to create a case– figuring the iconic Lancôme rose into their design– for three of Lancôme’s key products; L’Absolu Rouge lipstick; Hypnôse Star mascara and Hypnôse Palette eye shadow.

For the collection, Jacquemus– a finalist for the LVMH Young Fashion Designer Prize– created a “hybrid carry pouch and evening bag.” The round case featured a bright prink waterproof cotton exterior with a blue interior and white strap.

Yin’s design is a structured geometric hard case that features an inside mirror and detachable chain. “It’s very direct; it’s very practical. I really wanted every visual element of the bag to serve a purpose and not just be a decoration,” Yin said.

Vauthier’s creation also performs double duty, functioning as a chain purse or clutch. The bag, inspired by black lacquered cosmetics packaging, features a black satin exterior and black lambskin leather on the inside.

The collection will be sold for another two months with a limited quantity of fifty bags from each designers in select stores. Jacquemus’ bags is priced at at $500 while Yin and Vauthier’s designs is priced at $1,300 each.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.