Drawing inspiration from the different female generations of the Ferragamo family and their enduring influence on the history of the maison, the new Salvatore Ferragamo Fiamma handbag collection debuts with a digital experience highlighting iconic families and their female legacies, including a short film and interview series featuring a fascinating cast of women and their tales of family heritage, traditions, and inherent style.

The international crew includes Sydney and Anika Poitier of Los Angeles; Princess Patricia and Princess Mathilde Mélusine Ruspoli of Rome; Flora Zeta Cheong-Leen and Claudine Ying of Hong Kong; Hanayo and Tenko Nakajima of Tokyo; Helena Bordon; Luciana and Marcella Tranchesi of São Paulo; Stella, Lola and Jacqueline Schnabel of New York, and Mariel Hemingway and Langley Fox of Los Angeles.

The family aspect of the project refers to the bag’s inspiration, Fiamma Ferragamo, daughter of Salvatore and the house’s accessories and shoe designer for almost 40 years. In the interview series, each subject will speak to the idea of “inherited legacies,” which includes talent, reputation and style.