London Fashion Week favorite Giles Deacon has teamed up with lingerie label Ann Summers on a limited-edition collection – a first for the British underwear retailer. The Spring 2014 range features a selection of lace, feathered and printed lingerie and accessories, designed to represent “flirtation, dominance or playfulness”.

“I thought about different women who might be buying these pieces when designing the collection, with different aspects to their personalities whether that’s flirtation, dominance or playfulness – the finished collection enables them to pick and choose and have some fun with all of the ranges as a collection of lingerie that can be the foundation for any outfit or occasion.” Giles Deacon explained.

Prices range from $33 for a thong to $67 for a bra. The collection lands in stores and online May 1st.