Burberry celebrated the launch of its new Shanghai flagship store, the brand’s largest flagship in Asia, located in the new Kerry Centre on the high-end shopping street of Nanjing Road, by bringing the spirit, creativity and heritage of the brand from its hometown of London into the heart of Shanghai, China, celebrating with a global audience.
With performances from British musicians George Ezra, Ed Harcourt and Paloma Faith, Burberry took guests on a journey from the streets of London to the Fall 2014 runway in Shanghai. Models included Cara Delevingne, Suki Waterhouse, Malaika Firth and Matilda Lowther. The event was attended by over 1,500 guests including actors Jamie Campbell Bower, Chen Kun, Vicki Zhao, Guey Lun Mei, Xia Yu, Chen Ran, Dou Xiao, Huo Siyan, Angelababy, Carine Lau, Ke Zheng Dong and Lin Chilling.
Discover highlight of the opening of the new Burberry Flagship Store in Shanghai.