Louis Vuitton and actress Michelle Williams have reunited for a new ad campaign spotlighting the renowned brand’s key city bags — the Capucines, the Alma and a new version of the Lockit.
In one spot, the award-winning actress is seen sitting on a tower of several trunks clutching an Alma Epi leather bag in neon yellow, one of the style’s 11 hues. Another shot features Williams toying with the redesigned Lockit, whose calfskin leather gives it a much softer silhouette. The new style — which comes in a range of pastel shades, including deep purple Quetsche and bright pinkish-red Framboise — is due to hit stores in July. The Louis Vuitton spots are building on the previous season’s youthful aesthetic.
The actress was shot by Peter Lindbergh. Hair was by Sam McKnight and makeup by Stéphane Marais. Carine Roitfeld styled the shoot.