Prada creates an intense adventure of fragrant femininity
Introducing a fragrance that celebrates the Prada woman. The Prada woman is not one, she is many. The Prada La Femme Prada Intense fragrance by Prada is an olfactory journey through identity,... READ MORE
Prada creates a multiverse of parallels, others, alternatives
The depth of creativity defies simple categorisation. Prada exists on multiple plains, with multiple interpretations.
The 365 campaign reflects this diversity and thematic richness ... READ MORE
Feminine, fun, and fashionable, a collaboration perfect for the Prada woman
Known for its coveted online offering on luxury fashion and accessories, MyTheresa has launched an exclusive collection with Italian fashion label Prada.
Injected with a li... READ MORE
Jessica Chastain brings the drama with an intimate campaign
The new chapter of 365 Prada Fall 2017 'Persona' campaign centers around the actress Jessica Chastain. Enigmatic and ever-changing, seamlessly segueing between fantasy and make-believe, she... READ MORE
A playful homage to the cinematic escape and the transformational fantasies take center stage in the exclusive digital film dedicated to Prada 'Cinéma' Spring 2017 eyewear collection.
The new Prada Cinéma short film presents a deceptively simpl... READ MORE
For the latest facet of 365 showcasing the Prada Pre-Fall 2017 collection, award-winning actor Jessica Chastain is the protagonist of a Prada campaign for the second time. In Parallels, the narrative is new: scenes are captured inside and out of a Mo... READ MORE
Introducing the Prada Pre-Fall 2017 campaign, called ‘The Nonconformists,’ spotlighting the new season looks as photographer Willy Vanderperre captured models Natalie Westling, Mia Brammer and Kris Grikaite.
The trio of models appear in a juxtaposit... READ MORE
A reimagining of a fashion campaign, challenging convention and freed from creative boundaries, 365 envisages a new multi-faceted concept of fashion advertising, displaying manifold interpretations of the Prada's collections.
Instead of representing... READ MORE
Prada Parfums marks the launch of its La Femme Prada and L’Homme Prada fragrances with a digital journey that transports users into a virtual reality world through the Prada x Prada interactive app. Through a transitional series of scenes and experie... READ MORE
The Prada 'Past Forward' film is a multi-platform collaboration between Miuccia Prada and American writer/director David O. Russell. Acclaimed for his films such as American Hustle, The Fighter, and Silver Linings Playbook, Russell imagined Past Forw... READ MORE
Introducing the newest Prada Resort 2017 ad campaign photographed in Milan by Willy Vanderperre, featuring actress Jessica Chastain.
In its focus on heritage and deep institutional qualities, this series represents Prada playing Prada — with the sta... READ MORE
The instinctive, human, highly crafted and boundlessly imaginative approach that Prada ascribes to the making of fragrance is everywhere present in the ‘olfactory maps’ for both La Femme Prada and L’Homme Prada. Designed to take the wearer on a voyag... READ MORE