14 Montenapoleone is the newest location of the La Perla flagship store in Milan, within a beautiful two-storey boutique designed by the prestigious Baciocchi Associati Studio.
The grand opening on the February 23rd celebrated Milan Fashion Week as ... READ MORE
Shattered glass, a bra bursting into flame, an antiquated corset. These symbolic images have been chosen by American photographer Steven Klein to underline the key concept of the new La Perla Spring 2017 campaign: The liberation of every woman from t... READ MORE
Mert Alas and Marcus Piggott, the photographers who captured the La Perla Fall 2016 ad campaign with intensity and creative vision, are focusing on the elegance and sensuality of the new creative spirit of the brand's collection.
Mert & Marcus r... READ MORE
Mariacarla Boscono, Liu Wen, Natasha Poly and Wouter Peelen feature the new collections Extended Intimacy: bras, bustiers, nightdresses and swimsuits all take on a new identity and become the focal points of looks that go beyond the intimate; garment... READ MORE
Introducing models Natasha Poly, Isabeli Fontana, Liu Wen and Richard Biedul on set of the La Perla Fall 2015 ad campaign shoot with acclaimed photographers Mert and Marcus. The girls look divine in the premium lingerie label’s latest styles, all in ... READ MORE
After a preview featuring Sigrid Agren was released in a seductive night gown look made of white with gold embroidery with her skin is tanned and her hair is in a messy updo, La Perla has introduced its two other Spring 2015 ad campaign stars on its ... READ MORE
Luxury lingerie brand La Perla has just unveiled its sleek new flagship store located at 9 Old Bond St in London.
Set over three floors, the space has been designed by renowned Italian architect Roberto Baciocchi. On the ground floor La Perla linger... READ MORE
La Perla presents the backstage film for the new Fall 2014 ad campaign, shot by Mert Alas and Marcus Piggott under the artistic direction of Fabien Baron. The duo’s most recent campaign doesn’t feel too unlike their former one. With elegance and luxu... READ MORE
Three models – the magic number to represent some of the many facets of a woman’s world. This is the guiding concept of the new La Perla ad campaign for the Spring 2014 season. A project with the unmistakeable stamp of a leading name in international... READ MORE