Hugo Boss intensifies with a new scent featuring Theo James and Anna Ewers
Anna Ewers and British actor Theo James return as the embodiment of the BOSS Man and Woman for the BOSS The Scent Intense film, by Guy Aroch. The new fragrance for him a... READ MORE
Boss indulges in beautifully-crafted luxury knitwear for a crisp Fall
For Fall 2017, BOSS presents voluminous, statement knitwear in luxe, tactile fabrics. Chunky sweaters are impeccably crafted from cozy cashmere, brushed mohair and virgin wool, in... READ MORE
Chris Hemsworth is dapper in Hugo Boss as the face of the new fragrance
The next chapter of the Man of Today story is brought to life by new Hugo BOSS Bottled fragrance ambassador and actor Chris Hemsworth, a man who consistently acts by his own cod... READ MORE
Explore the sights of Cape Town with the new eyewear collection by Boss
Pioneers see the way forward with clarity of vision, ready to innovate and achieve. Marcel Floruss and Lorena Rae star in the BOSS 2017 eyewear campaign, exploring the world in ... READ MORE
Enter the HUGO Hugo Boss Spring 2017 ad campaign, exploring the crossing on- and offline worlds and those who live at the intersection.
Shot in the desert in California, a cast of bright young things is photographed against shifting natural and man-... READ MORE
The fashion brand enlists actor Zac Efron as its new brand ambassador for the Hugo Boss HUGO Man fragrance. The German brand embraces the hashtag, #YourTimeIsNow for its upcoming campaign, spearheaded by Efron.
The campaign is set to empower today's... READ MORE
Impeccably dressed for every event this festive season, Clément Chabernaud and Frederikke Sofie star in the new Hugo Boss Holiday 2016 campaign film.
This year, it's your time to shine. Celebrate the holiday season in inimitable Boss style, whether ... READ MORE
The new seductive fragrance for women Hugo Boss The Scent fragrance film stars German topmodel Anna Ewers and British actor Theo James.
Inspired by the art of seduction and irresistible act of getting closer, the luxurious and sensual perfume is the... READ MORE
Starring Clément Chabernaud and Rianne van Rompaey, a raw industrial space frames Hugo Boss Fall 2016 collection where sartorial sophistication meets a new easy mood.
Geometric, coloured pillars stand as the center of the film. Each element of the m... READ MORE
Vintage-inspired frames with expertly crafted wood and rubber temples define new Hugo Boss Spring 2016 eyewear.
Introducing new feminine cat-eye sunglasses with modern colour-block elements, in a range of designs and colours. New retro-inspired glas... READ MORE
With its signature streamlined design, the Hugo Boss Bespoke bag now comes in a new micro version, the perfect luxury accessory for spring. Available in a range of colours and hardware options, including the cufflink-inspired closure, the Micro bag i... READ MORE
Hugo Boss enlists French model Clement Chabernaud and Sophia Ahrens to star in their Holiday 2015 ad campaign.
Showcasing a sophisticated and glamorous offering, embracing a wardrobe of impeccable looks, where great cuts, exquisite details and luxur... READ MORE