Enter the HUGO Hugo Boss Spring 2017 ad campaign, exploring the crossing on- and offline worlds and those who live at the intersection.
Shot in the desert in California, a cast of bright young things is photographed against shifting natural and man-... READ MORE
The fashion brand enlists actor Zac Efron as its new brand ambassador for the Hugo Boss HUGO Man fragrance. The German brand embraces the hashtag, #YourTimeIsNow for its upcoming campaign, spearheaded by Efron.
The campaign is set to empower today's... READ MORE
Impeccably dressed for every event this festive season, Clément Chabernaud and Frederikke Sofie star in the new Hugo Boss Holiday 2016 campaign film.
This year, it's your time to shine. Celebrate the holiday season in inimitable Boss style, whether ... READ MORE
The new seductive fragrance for women Hugo Boss The Scent fragrance film stars German topmodel Anna Ewers and British actor Theo James.
Inspired by the art of seduction and irresistible act of getting closer, the luxurious and sensual perfume is the... READ MORE
Starring Clément Chabernaud and Rianne van Rompaey, a raw industrial space frames Hugo Boss Fall 2016 collection where sartorial sophistication meets a new easy mood.
Geometric, coloured pillars stand as the center of the film. Each element of the m... READ MORE
Vintage-inspired frames with expertly crafted wood and rubber temples define new Hugo Boss Spring 2016 eyewear.
Introducing new feminine cat-eye sunglasses with modern colour-block elements, in a range of designs and colours. New retro-inspired glas... READ MORE
With its signature streamlined design, the Hugo Boss Bespoke bag now comes in a new micro version, the perfect luxury accessory for spring. Available in a range of colours and hardware options, including the cufflink-inspired closure, the Micro bag i... READ MORE
Hugo Boss enlists French model Clement Chabernaud and Sophia Ahrens to star in their Holiday 2015 ad campaign.
Showcasing a sophisticated and glamorous offering, embracing a wardrobe of impeccable looks, where great cuts, exquisite details and luxur... READ MORE
In his latest Hugo Boss Spring 2016 womenswear collection, Artistic Director Jason Wu reworks and refines the tailoring DNA so synonymous with BOSS.
“The tailoring aesthetic doesn’t just come from a jacket or a suit per se,” Wu said backstage to WWD... READ MORE
Hugo Boss THE SCENT is the brand's newest perfume for men delivering seduction in its unique way.
The face of Hugo Boss THE SCENT is the charismatic Hollywood actor, Theo James, the personification of the seductive side of the BOSS hero: confident i... READ MORE
Featuring the new Hugo Boss Bespoke handbag made Florence with pride and precision using only the finest materials, individually crafted with skill and precision for a perfect finish.
In the middle of an industrial hub just outside Florence, Italy, ... READ MORE
For the Hugo Boss Fall 2015 Womenswear Collection Artistic Director Jason Wu continued the marriage of man and nature that has continually inspired the aesthetic of his vision for the BOSS woman. The combination of curves with straight lines and stre... READ MORE