TIFFANY & CO. TIFFANY PAPER FLOWERS DEBUT COLLECTION BY REED KRAKOFF

TIFFANY & CO. TIFFANY PAPER FLOWERS DEBUT COLLECTION BY REED KRAKOFF

Discover the debut Tiffany Paper Flowers collection, the idea of a flower, cut from paper.

May 2, 2018

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Reed Krakoff’s first Tiffany & Co. jewelry collection, Tiffany Paper Flowers, was unveiled comprised of high and fine jewelry, and reflects a perfect balance of refined femininity and industrial modernity.

“I’d like people to think of modern beauty—combining real strength with a sensibility that’s both modern and feminine,” Krakoff said of his vision for the collection.

The collection name and design were inspired by the idea of flower petals, cut from paper and delicately pinned together. Constructed and engineered with a platinum pin at its center, this organic, floral motif is reimagined through a modern and graphic lens.

“Paper Flowers is about stripping away all of the rules associated with fine jewelry,” said Krakoff. “Luxury shouldn’t always mean formality, so we used precious stones and the finest materials, but in a way that you can live with every day.”

Naturalism is at the heart of this collection as seen throughout Tiffany’s rich history—the vibrant color of the iris inspired the purple of tanzanite, while yellow diamonds echo the vivid hue of fireflies. Artfully crafted in highly polished platinum and set with brilliant diamonds, this expansive collection also highlights Tiffany’s unparalleled craftsmanship.

Among Krakoff’s favorite pieces are “the collar necklace with the big pear-shaped diamond for its luxe but cool toughness.” Exemplifying the superior quality and exquisite design heritage, the diamond bib necklace features over 68 carats with a mix of pear-shaped and round brilliant diamonds.

The collection ranges from pendants and earrings to bracelets and rings, and is now available in select stores and on Tiffany.com, and rolled out globally throughout 2018.

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