Located in the vibrant Soho neighborhood of New York, in a historic former fire station, behold Dolce & Gabbana‘s new boutique in 155 Mercer Street.

An ode to the mingling of different personalities, tastes and styles, the Mercer Street boutique reflects the ever changing world, its lack of immobility, and the culture of the Millennial generation.

Spanning across three floors, the new store focuses on “l’amore è bellezza” on the ground floor, a leopard printed “Stravaganza” second floor and the third floor “DNA”, dedicated to the brand’s heritage.