BCBGMAXAZRIA SPRING 2018 AD CAMPAIGN
BCBGMAXAZRIA channels cool Californian chic for the latest Spring campaign.
April 4, 2018
The BCBGMAXAZRIA Spring 2018 collection is the first with new creative director, Bernd Kroeber at the helm. Currently oversing all aspects of design for BCBGMAXAZRIA and BCBGeneration, Bernd’s aspiration is to create captivating styles that appear effortless, uniting both unique brands, setting forth a distinct vision for their future.
The Spring collection is comprised of three deliveries, each an homage to the beauty of Los Angeles and aptly titled City of Angels,Victoria Canyon and Nostalgic Beach.
“My vision for this collection was the beauty of Los Angeles — a tribute to our hometown.” said Kroeber. “We are tapping back into our contemporary roots and our mission to make women always feel beautiful and effortless.”
Each delivery in the Spring 2018 collection pays tribute to the different elements of the Los Angeles landscape. City of Angels is inspired by the duality of Seaside and City. The delivery is a juxtaposition between structure and femininity mirroring the juxtaposition of the Los Angeles city skyline to the softness of the coastal ocean waves; featuring an ombre of nautical blues, neutral sand colors and sunrise shades of pink.
The second delivery, Victoria Canyon, is inspired by nature. Bringing to life the florals blooming in the canyons and utilizing a color palette that is an ode to nature with Sage Greens, Canyon Peach and shades of Dusty Blue. The collection also infuses subtle prints with a handed down vintage feeling.
The third delivery, Nostalgia Beach evokes memories of Malibu’s iconic beach scenes from times past. Bohemian prints layer back to neutral colors for a bohemian look and feel.
