Set at the Louvre, Louis Vuitton presents its Spring campaign with antiquity feel
The French Maison enlists a cast of models, actresses and other creatives for the Louis Vuitton Spring 2018 ad campaign.
The brand taps Ruth Negga, Lea Seydoux, Laura Harrier as well as director Xavier Dolan and actor Justin Theroux. Models Freja Beha Erichsen, Natalie Westling, Sora Choi, Signe Veiteberg and Janaye Furman also round out the cast.
Photographed by Bruce Weber, the images feature a laid-back vibe while spotlighting embroidered coats and athleisure inspired shorts. Marie-Amélie Sauvé worked on styling for the shoot.
Exuding a ceremonial feel, the collection was inspired by the refinement of the Louvre to present a collection that combines brocade and embroidery with sneakers from another world. Shoulders are bare, while black leather and floral motifs go hand in hand, and tailoring from the past blends with the style of tomorrow.