Off-White goes graphic with a Pre-Fall collection set in a pristine Paris apartment

Virgil Abloh dedicated the Off-White Pre-Fall 2018 collection to Baroness Elsa von Freytag-Loringhoven, a woman who lived her life as an avant-garde artist, making her the ideal muse for a ladylike lineup.

Consider the tailored-with-a-twist looks in houndstooth or blanket checks; interpreting Off-White’s graphic aesthetic with fresh sophistication. The slip dresses and lacy tonal layering picked up where the label’s Resort linneup left off. The collection features a complete outfit included athletic striped pants, perhaps as an evolution of Duchamp-era dress.

“These are clothes I couldn’t have made before,” said Abloh, as the mind went to the lightly quilted wrap-front jacket and pencil skirt, a leather field jacket, or even some of the new denim.

The lookbook’s backdrop was an apartment that belongs to the talented and effortlessly cool interior designer Joseph Dirand. Here, the Off-White juxtapositions—a polished coat in fleece or workwear suiting—benefit from the higher-brow, collector trappings. Abloh evidently understands the effect of surrounding his text with good taste.