Kendall Jenner poses under the hot sun in a desertic Spring campaign by Missoni
Gigantic pictorial patchworks by the American artist Rachel Hayes are suggestively framed by White Sands National Monument and transformed into poetic multicolored extensions of the brand’s collections and guiding themes of the new Missoni Spring 2018 ad campaign.
Conceived by Angela Missoni and shot by star fashion photographer Harley Weir, top model Kendall Jenner appears sinuous and filiform; resonating mystique and glamour. The face is hidden by the extra-large, fluidly-draped brims of Missoni hats in concentric stripes, as though they were umbrellas grazing the shoulder and shielding her from the searing New Mexico sun. Jenner is the protagonist, together with model Filip Roseen, in imagery that portrays the looks from Missoni’s Women’s, Men’s and Eyewear Collections for Summer 2018.
Visions of an ode to natural charm and beauty are sensually and boundlessly energized through color. An expression of Missoni’s language, color unfolds in iconic vertical-and-horizontal stripes as well as the heterogenous rectangles found in Rachel Hayes’ work: patchworks of soft, sensual polychromatic silk that create sumptuously fluid designs against the dazzling monocromia of the glimmering desert landscape. They become shaded, transparent backdrops superimposed upon the azure skies painted in the background while filtering rays of sunlight; fluttering flags, billowing sails distended by the wind. Trails of material and tails of color generate a spectacular continuum within the garment, transforming it into a pulsating and infinite emblem.