MAC COSMETICS X SIA VIVA GLAM COLLECTIONSia get vibrant and loud with a new lipstick shade for MAC Cosmetics

Speak up, sing out and let the world see you…in the unstoppable colour of VIVA GLAM Sia! This iconic campaign’s newest spokeswoman has broken pop’s artistic boundaries with her avant-garde style and exhilarating vocals – accompanied by soulful songwriting that inspires countless fans to raise their own voices. The MAC Cosmetics x Sia collaboration launches a red Lipstick to support the MAC Cosmetics AIDS Fund that’s as loud as you dare to be. 100% of the selling price of VIVA GLAM goes to men, women, and children affected by HIV/AIDS.

The singer is not only starring in the new campaign, she will also be launching her very own shade of red lipstick that is both vibrant and loud. Sia’s warm, vivid red VIVA GLAM Lipstick is in a matte finish.

This iconic campaign’s newest spokeswoman has broken pop’s artistic boundaries with her avant-garde style and exhilarating vocals – accompanied by soulful songwriting that inspires countless fans to raise their own voices.

MAC has been working towards helping those affected since 1994, and this year is no different. The proceeds from Sia’s new shade is going back to the MAC AIDS fund to help end HIV and AIDS, which has raised more than $470 million USD to date.

MAC Cosmetics has previously collaborated with stars like Nicki Minaj and Ariana Grande.

The collection is now available for purchase online.