Jourdan Dunn alongside her son Riley Dunn star in the Brandon Maxwell Spring 2018 campaign

Written, directed and shot by designer and his filmmaking partner Jessy Price, the Brandon Maxwell Spring 2018 ad campaign gives a touching and personal glimpse into the dynamic connection between mother and son. The still images and short film were shot in New York, first in Ryan Korban’s new luxury residential project 40 Bleecker Street, and then at Jane’s Carousel in DUMBO, Brooklyn.

From Brandon Maxwell, “Following a week spent alongside Jourdan and Riley in Italy; Jessy and I left compelled to tell their story. During a heartfelt discussion over dinner she explained that becoming a mother at nineteen as her career was taking off ultimately led to a greater purpose in her life and work. The bond between a mother and a son is one that I know well. I’ve often cited my close relationship with my own mother, the special adventures we had together, and the nights I spent watching her get dressed for formal events as sparking moments in my young imagination. In many ways, this is just as much the story of Jourdan and Riley as it is me and my own mother. Naturally every boy thinks his mother is the most beautiful woman in the world, and Riley is certainly no different.”

Riley donned custom Brandon Maxwell pieces to complement Jourdan’s Spring 2018 looks throughout. Additionally, Brandon Maxwell’s newest accessories collection makes their debut in the campaign. The featured bag with its classic shape and vibrant color accent the collection’s youthful, refined spirit.

40 Bleecker Street, the first luxury condominium project designed by Ryan Korban serves as a backdrop for the still campaign images. Korban’s modern aesthetic marries beautifully with Maxwell’s luxurious, refined approach to dressing strong women.

The Brandon Maxwell woman has somewhere to go, and this campaign was an occasion to celebrate through storytelling whatever that choice of destination may be.