Gallivant in the garden as Ermanno Scervino shoots the Spring campaign in a floral frenzy
The Ermanno Scervino Spring 2018 ad campaign, shot by Mikael Jansson, features intense and dynamic images that focus on a sole, true protagonist: the brand’s creations.
“I really like this campaign for its strong images and because it perfectly expresses my modern and international stylistic idea. For this season I did not want a single, high impacting testimonial, because I think that in this collection the clothes themselves are the best vehicle for my message. However, I strongly wanted behind the camera Mikael Jansson, whose work I know and appreciate, “said Ermanno Scervino.
The Swedish photographer, who for years worked with the most prestigious magazines and fashion brands, has pictured the female models Mckenna Hellam, He Cong, Myrthe Bolt and the male model Barry Lomeka in Forte dei Marmi, a location chosen to emphasize the strong bond between the Maison and the Tuscan territory.
The four protagonists move into the flowered garden of Villa Lazzi, where the dialogue between clothes, nature and light creates an almost dreamlike atmosphere.