Grace, youthfulness and joy are woven into the new Eau de Rochas fragrance campaign

With the rustle of lace or a citrus trail, the Rochas Eau de Rochas fragrance exudes limitless elegance, fluid chic.

Created in 1948 and launched in 1970, l’Eau de Rochas fragrance is among the rare legendary scents in perfumery. Vibrant, delicate and fresh, it embodies an idea of elegance unique to Marcel Rochas. He imagined a modern fragrance expressing the insouciance of the Riviera in the 1950s, a trailblazer for modern freedom and joie de vivre and now a great classic in perfumery.

The first cologne for women in the history of perfumery, l’Eau de Rochas is an ode to the modern elegance of paradoxes.

Delicate as a freshly picked armful of flowers – fragrant narcissus, jasmine and rose, infused with citrus and verbena. Effervescent as a waterfall – fresh with opulent chypre and deep woody notes of myrrh, vetiver and oak moss.

Discover the behind the scenes video of the new Rochas Eau de Rochas campaign set on the beach.