Prada embarks on a quest with new perspectives for the Cruise campaign
For the latest facet of 365 unveiling the Prada Resort 2018 collection, photographer Willy Vanderperre captures Kris Grikaite in the Milan Osservatorio, above the 19th century Galleria Vittorio Emanuele II, its soaring glass-vaulted ceiling forming a graphic backdrop outside the Osservatorio’s windows.
Titled ‘Perspectives’, this visual identity crafts a series of striking vistas of – and fresh viewpoints on – the Prada Resort 2018 collection. Perspectives are constantly shifted, horizons reinvented. The tension between the season’s inspirations of sport and the elegance of the Belle Époque era are played out here in the constant contrasts between the collection’s key looks and the unique architecture of the Galleria. The strict, artificial geometry of the iron and glass panorama is a potent contradiction to Grikaite’s natural, spontaneous demeanor.
The direction of the new season here is clear: a fusion of past recollections with perceptions of the future, to invent new visions – new perspectives – of the present.