Gucci dazzles with a theatrical and bold Fall eyewear collection

We head to the movies for the launch of its Gucci Fall 2017 Eyewear campaign. Starring models Polina Oganicheva, Victoria Schons, Zarina Green, and Thomas Riguelle, the images take on a whimsical vibe. Captured by photographer Colin Dodgson, the new advertising campaign features actress Ni Ni once more. The actress interprets the Fall Winter 2017 Eyewear collection with her distinctive style.

With its remarkable 100-year-old history and Art Déco features, the setting of Rio Cinema in London, with its velvet seating and blue and pink interiors is emblematic of the House’s decorative and storied spirit.

Photographed by Colin Dodgson, the new season spotlights cat-eye shapes embroidered with pearls and crystals. Creative director Alessandro Michele designed the frames with art direction for the shoot by Christopher Simmonds.