Soak in the sun with Heidi Klum’s latest collection of swimswuits
Supermodel and Creative Director Heidi Klum whisks you away to a sun-drenched, blue-skied paradise for the Heidi Klum Swim ad campaign.
Ever the eternal beach babe, Heidi is totally in her element – hair blowing in the wind, having fun in the sun in her signature silhouettes designed to cater to different shapes and sizes. This campaign, shot in Santa Monica, California, by esteemed photographer and Emmy Award nominee, Francesco Carrozzini, marks Heidi’s third swimwear collection since launching the brand last year.
“As a Creative Director and Designer, my biggest goal in swimwear is great fit, function and fun! I wanted this season’s campaign to reflect this. I love the feeling of the hot sun on my skin and splashing in the water. I had the best time shooting my 2017 campaign with my friend Francesco Carrozzini. The images exude the feeling of Heidi Klum Swim. We had a total blast,” said Klum.
The collection includes fifteen bra silhouettes ranging from triangle tops to tankinis, eight bikini bottoms from tie side to high waisted, seven one-pieces styles and a variety of cover-ups. Design features include plunging necklines, sexy eyelet lace up details, metallic grommets and rose gold trims. Inspired by the islands of Seychelles in the Indian Ocean, the collection includes custom prints that capture the reflection of the rich topaz waters, and semi shimmer fabrics add a modern contemporary look.