Discover the Gucci characters as they take front seat together with the elaborately-detailed and colorful collection

This season we journey to Rome, home city of its Creative Director Alessandro Michele, to collaborate with the iconic British photographer Mick Rock for the Gucci Resort 2018 film campaign. The result is an unfiltered series of moving and compelling portraits of real people in real places: ‘Roman Rhapsody’.

Set in Roman apartments and neighbourhood parks, we are presented with candid and raw representations of our subjects in their homes and local gardens. Alongside, are bright studio portraits, naturalistic and intimate, letting the charisma of our characters take front seat. This is a portfolio that celebrates genuine non-conformists and eccentrics.

Mick Rock made his name documenting the likes of Syd Barrett, Lou Reed, Iggy Pop, Blondie, Talking Heads, the Ramones and the Sex Pistols. He is particularly celebrated for his images of David Bowie taken while he was official photographer during the artist’s Ziggy Stardust incarnation. He also memorably created many famous album covers – Lou Reed’s Transformer, Iggy and the Stooges’ Raw Power and Queen’s Queen II, among many others. More recently his subjects have included Lady Gaga, Daft Punk and The Killers.

Rock’s experience around flamboyant, trend-setting rock stars stood him in good stead on this assignment, which was out of the ordinary for him but provided for a unique take on these unconventional characters. ‘What helped a lot is the fact that I got constant stimulation from the clothes.’ he says. ‘Because they’re so fabulous, and they’re colourful. And then of course there’s the personality of Alessandro, who’s an open, giving force!’