Cate Blanchett personifies of the Giorgio Armani Sì women of strength and femininity in this new fragrance film

Say Sì to yourself and to a new beginning with Cate Blanchett, the embodiment of the Giorgio Armani Sì woman in the 2017 film campaign.

Feminine, delicate, strong, optimistic and forward-focused, she makes her own choices and is always herself, yet always different.

At once chic, voluptuous, intense, and soft, Sì eau de parfum lingers on the skin and enchants the senses. The distinguished and elegant olfactory result plays on emotion, true to the Giorgio Armani couture spirit.

The women’s fragrance combines three notes: blackcurrant nectar, modern chypre, and blond wood musk with touches of freesia and May rose scent. This new perfume has been created for the modern woman who’s strong yet feminine, sophisticated yet charismatic. She embodies the very essence of chic Italian elegance and style.