Furla goes funky with an eclectic campaign that spotlights art and architecture

Introducing the new Furla Fall 2017 ad campaign, shot and directed by Fabien Baron.

The new Furla Fall collection captures the heart of the brand’s Italian lifestyle through images of an extremely elegant and modern woman in the campaign. Inspired by the artwork of Italian artist Ettore Sottsass, Furla’s graphic props transform everyday experiences into fascinating occurrences. Architectural details appear as backdrop to and symbol of Italian style and sophistication.

Yesterday, today, and a future yet to come: this season’s collection isn’t tied to a single moment, but rather spans decades, borrowing eclectic cues from Furla’s iconic 90-year heritage and giving them a modern elegance. Clean-lined accessories in luxurious leathers stand out with bold hues, graphic patterns and playful details. This is a dynamic collection conceived and designed in Italy with uncompromising craftsmanship.

The campaign will be officially launched in the July issues of international publications.