The depth of creativity defies simple categorisation. Prada exists on multiple plains, with multiple interpretations.

The 365 campaign reflects this diversity and thematic richness – it is fashion advertising as metaverse, each campaign presenting a microcosm of Prada. Each is honest, each is true, each is real.

For the latest evolution of the Prada 365 Fall 2017 campaign, six new Prada realities – Pièce de Chambre, Affiches, Chiaroscuro, Mise-en-Scène, Viewfinder e Denouement – are unveiled, photographed by Willy Vanderperre, his viewpoint a thread drawing all the realities together, alongside the distinct seasonal identity of Prada.

365 film featuring Joaquim Arnell, Clément Chabernaud, Thibaud Charon, Freja Beha Erichsen, Sija Jure, Imari Karanja, Kris Grikaite, Kaissan Ibrahima, Amanda Murphy, Kerkko Sariola.