A young and magnetic fragrance that captures the energy of the night
The latest Elie Saab Girl of Now fragrance is an Oriental Floral scent for women.
It’s a reverse fairytale that begins at midnight and ends with three friends walking in the early light of dawn. It’s about a night of play, paparazzi flashes and a perfume that meets their mood – see the girl of now in her element, on her own terms and with a spontaneous and audacious energy inspiring Elie Saab’s latest scent.
What’s the girl squad? Three friends, three distinct personalities and one friendship with one perfume to capture their free spirit and friends-first attitude. They are out to own the night, their lives, laughter and style—all on their own terms.
International models Ulrikke Hoyer, Lineisy Montero and Gabby Westbrook incarnate the girl of now in her element. From the streets of Paris to an intimate private club, follow them across town on a night to remember when what rules is now and nothing more.
It’s an elixir as addictive as the personality of she who wears it. Girl of Now explores the multi-faceted incarnations of Almond, based on both a floral innovation and an ELIE SAAB signature blend with notes of Pear and Mandarin orange, Fresh-roasted Pistachio at its heart and the Ormond Flower, made of bitter Almond Essence boosts and amplifies the positive mood. Tonka Bean and creamy Almond Milk ground the scent, in a new era of fresh sensuality where flower power and an irresistible magnetism define the Girl of Now.