Pioneers see the way forward with clarity of vision, ready to innovate and achieve. Marcel Floruss and Lorena Rae star in the BOSS 2017 eyewear campaign, exploring the world in new sunglasses and opticals.

Model and Instagram star Lorena Rae brings her modern style to the collection. She sports round frames with a contrast metal double bridge adding an understated feminine accent to her tailored ensemble. The cat-eye look for 2017 is sharp, clean and effortlessly feminine with a distinctive element to Lorena’s look.The rose-tinted sunglasses are designed in a versatile neutral shade, perfect for the jet-set life. They feature a double bridge in a rose gold finish while leather detail temples brings a unique tactile element. For eyewear, BOSS creates a cat-eye frame shaped with refined corners and elegant metal temples inspired by the iconic cufflink design.

Shot on location in sun-drenched Cape Town, style stars Marcel Floruss and Lorena Rae offer their unique perspectives on how they stay ahead of the crowd.