Madison Avenue welcomes an industrial aesthetic to is shopping haven
Balenciaga opened a newly redesigned flagship store on Madison Avenue in New York City.
The 1,800-square-foot Upper East Side store boasts a new look under Demna Gvasalia that was first introduced in the Balenciaga Beverly Hills store and has taken over the fashion house’s two Paris locations at rue Saint Honoré and Avenue Montaigne.
Much like the Beverly Hills and Paris stores, the Madison Avenue location features clothing hung on industrial conveyor belts, aluminum foil-covered ceiling on warehouse conveyor rails, cast concrete walls, metallic ceilings, silicone curtains in the changing rooms, stainless steel displays, and faux leather benches and textured concrete and glass materials throughout.
In addition to housing the full women’s, men’s and accessories collections, the store features three statues by American artist Mark Jenkins and a logo-printed carpet that was first seen at the Balenciaga women’s Fall 2017 show and featured in the latest ad campaign.