Introducing the Versace Fall 2017 ad campaign, powerful a manifesto of Unity and Hope, a reaffirming message of Equality, Strength and Love.
Conceived by Artistic Director, Donatella Versace the Versace campaign shot by Bruce Weber captures the spirit of unity, expressing a clear message of empowerment.
Bruce Weber’s aesthetic must be working for Donatella Versace, as the new Fall 2017 campaign marks his third season shooting for Versace. Replacing Anna Ewers and Edie Campbell from last season, Versace and Weber star models Gigi Hadid, Taylor Hill, Mica Arganaraz and Vittoria Ceretti.
“After talking to Donatella about what’s happening around the world today, we wanted to do photographs of people standing up for something—some cause that would help other people,” Weber said in a statement. “So the campaign for us was about a protest for peace and the connection we all need to have for each other.”
The models are seen posing in a studio, focusing all attention on the message of Versace’s positivity and belief in the strength of femininity and masculinity of the Fall collection.
“The message of this campaign is clear and direct,” said Versace. “It is about the unity, love, and togetherness that we all need, no matter who we are or where we come from.”