Continuing her partnership with Italian lingerie brand, Kendall Jenner now lands a new, sultry campaign for the La Perla Pre-Fall 2017 season. After appearing in the lingerie brand’s spring advertisements, the brunette stunner returns for a shoot.
The supermodel has been cast as a Dorothy-esque protagonist entering into the colorful Land of Oz. Jenner exudes the certainty and self-assurance of a true heroine—owning her world through confidence and empowered femininity.
Inspired by the artwork of Georgia O’Keefe and Peter Max, Kendall poses in front of a colorful backdrop full of painted flowers. Set against a kaleidoscopic backdrop of gigantic tulips, the imagery sees the Jenner donning head-to-toe La Perla, showing off her phenomenal form in the psychedelic shoot, which fuses pop art, modernism and fashion.
Photography duo Mert & Marcus capture Jenner in swimsuits, lace slip dresses and lace separates. Dolled up with a bold red lip and slick hair, the fashion darling pulls off every single look and smolders in each shot.
The explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art.