Following the launch of the brand’s men’s underwear campaign starring the lead actors of the Academy Award–winning Moonlight, we introduce the Calvin Klein Underwear Spring 2017 ad campaign shot by Sofia Coppola.
Director Sofia Coppola has shot a powerful lineup of women aged from 18 to 73 for a series of ads titled “Calvin Klein Or Nothing At All.” The brilliantly age-diverse cast includes longtime faves Lauren Hutton and Kirsten Dunst, alongside fresh faces Nathalie Love, Maya Hawke, Laura Harrier, and Anna Sui’s niece Chase Sui Wonder.
The new campaign includes intimate minute-long video interviews with the cast in which they discuss pick-up lines, self-presentation, and first kisses. These are accompanied by a nostalgic director’s cut of the cast that harks back to Calvin’s legendary 90s portrait ads.
“I just love Calvin Klein’s whole very American idea of women — and men, too,” Coppola says. “The old Avedon commercials with Andie MacDowell, the 90s images of Kate Moss… I feel like those images made a big impression on me in my formative years. I wanted young women to have something that treated them with respect and understanding.”
Today’s campaign marks another shift for the brand since coming under the direction of Raf Simons last year. Calvin Klein is taking a more pointed stance to include people of different cultures, age demographics, and ethnicities in its campaigns, providing a more inclusive look at American culture.