Our curiosity – our desire to share our experiences – is what transforms us into the stars of daily life, rather than spectators. It is those shared glances, framed by the brand’s iconic eyewear, that knit together the stories of the new Giorgio Armani Frames of Life 2017 ad campaign.

The campaign has been created in collaboration with the Sydney Film School’s Chris Sebastian Joys, who already caught the eye in the second edition of the Films of City Frames project. It is yet another example of Giorgio Armani’s commitment to supporting the emergence of new creative talents.

The new outing follows the idea of curiosity and shared experiences. More than mere spectators, Giorgio Armani introduces Tristan and Emma as the protagonists of the season. Cédric Denuwelaere plays Tristan. Front and center, he dons the Italian brand’s latest eyewear styles for an everyday affair.

Take a behind-the-scenes look at the making of and discover the new collection.