Isabel Marant opens the doors to her eponymous store in Miami, Florida. This location marks the fifth store in the U.S. for the brand, following the two New York (Upper East Side and Soho), Los Angeles and San Francisco boutiques. Mirroring the artful sophistication that defines the French designer‘s aesthetic, the intimate space makes a seamless addition to the storied landscape.
The 1,500-square-foot space occupies the ground floor of the Garden Lounge Building. Imagined by French architect Laurent Deroo, the space offers a unique design aesthetic – drawing inspiration from the modernist 50s / 60s French brutalist movement, characterized by minimalism, simplicity, durability, and lightness. This is illustrated by new materials and finishes developed especially for this new location, such as terrazzo made of concrete and lava stone and textile-on-cork paneled ceiling.
The décor contrasts heavy brutalist volumes with thin, ethereal elements. At the center of the space a modern kinetic chandelier hangs above a raw-wool sofa emerging from the floor in a sculptural and inviting way. Clothing is displayed on thin racks supported by earthy concrete totems. White wooden suspended partition screens bring contrasting lightness to the room.
Marant again turned to Arnold Goron, the French sculptor responsible for decorating the windows of some of her other locations, to create a colorful installation that celebrates the arrival of Spring – featuring a rotating fan with long stems and colored petals that move with the wind. “For the new spring-summer season, I wanted to make a colorful fresh and alive installation. I used a rotating fan that gives on the swing a perfect random movement like you can feel in the nature. The movements of the petals are totally unpredictable and they make the installation hypnotic.” says Goron.
The 1,500 square foot Miami location will house the Main Line, a selection of the well-priced Isabel Marant Etoile collection that debuted in 2003, and accessories.