To celebrate the 10th anniversary of the Marc Jacobs Daisy fragrance, the fruity floral eau, the brand has cast 15-year-old Kaia Gerber (daughter of Cindy Crawford), making it her first-ever fragrance job.

The campaign, shot by Alasdair McLellan, also features fellow teen models Sofia Mechetner and Dilia Martins as they wear white boho dresses, braid each other’s hair, twirl daisies, grin, and push each other on swings.

The campaign will span print, television and digital platforms and will officially launch in April, with a focus on social media; Gerber, the Marc Jacobs brand account and select influencers will reportedly be posting Daisy-related content across social channels to reach their combined following of over seven million followers over the next several weeks.

A limited-edition anniversary version of the Marc Jacobs Daisy fragrance will also be hitting U.S. counters on April 5th and globally in May.