Introducing the new Ermenegildo Zegna Spring 2017 ad campaign, entitled “Defining Moments” featuring Robert de Niro, McCaul Lombardi in a series of images shot against the Los Angeles backdrop. The director Francesco Carrozzini to shoot a series of short films recording the actors discussing their “defining moments.”
In the shorts, the star of Taxi Driver, Raging Bull, and Goodfellas discusses working with Marlon Brando, his early mentors, his doubts about TV work, his passion for New York, and what makes him take on a role.
According to artistic director Alessandro Sartori, the campaign reveals the first phase in a switch to focusing on the idea of human conversation instead of branded monologuing, that is, simply focusing solely on product.
He added, “As well as the hands that make it, part of the story of Zegna is defined by the people who wear it — people around the world from different generations and with different experience. So we are starting from this idea.”
CEO Gildo Zegna comments, “The market, the consumers, and the demands of both are constantly changing, and for a company to remain competitive, it needs to offer products that meet customer expectations. Alessandro’s entry into Zegna as artistic director of the brand has undoubtedly brought new energy and new ideas.”