Tommy Hilfiger introduces denim like never before with Anwar Hadid, Sofia Richie, and Lucky Blue Smith owning the streets of Los Angeles.

For the Tommy Hilfiger Denim Spring 2017 collection, the brand cast Instagram famous teens in its all-American West Coast-influenced campaign. The sun-drenched and youthful Downtown Los Angeles aesthetic provides a snapshot of the changing face of the brand, evident in its recent Tommyland installation in Venice Beach. Through these ventures, the commonalities between youth, California, and culture can be seen as the new heart of the classic label, a sentiment honored in the campaign’s closing statement: “Live Love LA.”

The Summer of Love collection features romantic denim classics with a contemporary twist, worn with a cool, laid-back vibe by the campaign’s teen stars. The pieces are inspired by 70’s styles. From patchwork denim to graphic sweatshirts and frayed edges, the collection features signature white, blue, and red color scheme.

Hilfiger offers cool style for the warm weather months.