The Versus Versace Spring 2017 ad campaign is a new manifesto – real attitude for a fresh generation.
The campaign images were shot by Gigi Hadid in a suite at the Chateau Marmont in Los Angeles using only iPhones and digital cameras, the photos capture everything that is special about Zayn, Gigi and Adwoa. They are young people who define the mood of their generation with their honesty, energy and their love.
Zayn is captured in many different personal moments, such as playing his guitar, or looking out onto the night sky. There’s a game of chess, and moments captured in the kitchen. The resulting images are a raw, honest and revealing study of relationships, friendships and the passions of the Versus tribe.
“It was sick to work with versus. Donatella is a G. It was extra special that gigi shot the campaign. Looking forward to following up with my versus collection that drops in June,” said Zayn.
Zayn and Adwoa wear the new Versus collection, which arrives in stores and online this spring. Take a closer look at the campaign.